Gold Coast tourism campaign tries to set new world record at Burleigh Heads next month

A new tourism campaign aimed at showcasing the Gold Coast’s pristine beaches will also double as a world record attempt and a charity event.

Gold Coast Bulletin, Daily Telegraph, Courier Mail

A NEW tourism campaign aimed at showcasing the Gold Coast’s pristine beaches will also double as a world record attempt and a charity event.

The Gold Coast Beach Parade will try and claim a new mark for the greatest number of people wearing koala ear visors involved in a beach parade. It has never been done before.

The unique event will be held next month at Burleigh Heads and all entrants fees will go to the Currumbin Wildlife Hospital Foundation to support the region’s koalas.

The event’s mascot, a 6m-high baby koala called Burleigh, was revealed on Friday in front of stunned locals at Burleigh Heads beach.

Event organiser Leanne St George said Burleigh the mascot “stopped traffic” and created curiosity about the May 16 event.

“It was amazing to see little kids see this 6m-tall koala and the amount of kids and people signing up (for the Beach Parade) was great,” Ms St George said.

“With exactly a month to go to set the benchmark for a world record attempt at having the most people in a beach parade wearing specially designed koala ear visors, Burleigh will become a familiar sight in the community and an inspiration for people to join in the parade,” Ms St George said.

“The event is destined to shine a tourism spotlight on the Gold Coast showcasing its enviable coastal lifestyle, spectacular beaches and safe and healthy environment for travellers.”

Gold Coaster and Holey Moley contestant Michelle Massey has already registered for the event with her sons Hudson and Knoxy.